The Coca Cola Co.
1939 - 1955
In 1885 John S. Pemberton, a chemist, operating from a pharmacy in Atlanta USA, produced a tonic called French Wine Cola. Alcohol was later removed form the concoction, while additional vegetable essences were added.
The new mixture, without a name, was meant to have been a remedy for headaches, however it was found that the mixture was a refreshing drink if diluted with club soda - thus Coca Cola was born.
Coca-Cola was first advertised on May 29th 1886 and the familiar scrolling font trademark was registered in 1893.
Success didn't come instantly. Only 25 gallons of syrup sold in the first year, and at the time, Pemberton was spending more on advertising than he was gaining from revenue.
To avoid ruin he began to sell parts of his business off and just before his death in 1888, Pemberton sold his remaining interest in Coca-Cola to Asa G. Candler, who became the sole owner of Coca-Cola. Candler believed in the future of the product and paid $1200 for all machinery and the secret formula.
In 1890 Candler abandoned all his other interests, which included dealing in perfumes and toothpastes and devoted himself to the development of Coca-Cola. On 29th January 1892, with his brother and a couple of friends, he founded the Coca-Cola Company.
Business flourished and by 1895 Candler had offices in three states. A year later he crossed borders into Canada, Hawaii and Mexico. By 1885 he was selling 281,055 gallons, increasing to 6,767,822 gallons in 1899. When Candler died in 1929, Atlanta declared a day of public mourning.
Initially Coca-Cola was shipped in red barrels and was mixed with club soda on site. Bottler, Joseph A. Biedenham bottled the drink in Hutchison patent bottles, initially only in Biedenham's own state of Mississippi.
It was two young attorneys from Chattanooga, Tennessee who were instrumental in commercially bottling Coca-Cola. For the price of $1, Chandler signed the rights to bottle Coca-Cola in almost the entire USA.
The structure of the Coca-Cola Company is largely unchanged from its original formation. That is, the company produces and supplies a concentrated essence to the local bottling firms, who turn it into syrup and manufacture the drink, taking care of their own markets.
Coca-Cola moved into Wellington in 1939, and established their factory at Hutt Road, Kaiwarra. In 1955 the company changed its name to Coca-Cola Export Corporation, and was located on Hutt Road (cnr Jackson St Petone).
Coca-Cola did not make brand their bottles with 'Wellington'. Instead they would have drawn from their generic international supply of bottles.
No permanently user-marked ("Wellington") bottles from this company are known to exist.
The new mixture, without a name, was meant to have been a remedy for headaches, however it was found that the mixture was a refreshing drink if diluted with club soda - thus Coca Cola was born.
Coca-Cola was first advertised on May 29th 1886 and the familiar scrolling font trademark was registered in 1893.
Success didn't come instantly. Only 25 gallons of syrup sold in the first year, and at the time, Pemberton was spending more on advertising than he was gaining from revenue.
To avoid ruin he began to sell parts of his business off and just before his death in 1888, Pemberton sold his remaining interest in Coca-Cola to Asa G. Candler, who became the sole owner of Coca-Cola. Candler believed in the future of the product and paid $1200 for all machinery and the secret formula.
In 1890 Candler abandoned all his other interests, which included dealing in perfumes and toothpastes and devoted himself to the development of Coca-Cola. On 29th January 1892, with his brother and a couple of friends, he founded the Coca-Cola Company.
Business flourished and by 1895 Candler had offices in three states. A year later he crossed borders into Canada, Hawaii and Mexico. By 1885 he was selling 281,055 gallons, increasing to 6,767,822 gallons in 1899. When Candler died in 1929, Atlanta declared a day of public mourning.
Initially Coca-Cola was shipped in red barrels and was mixed with club soda on site. Bottler, Joseph A. Biedenham bottled the drink in Hutchison patent bottles, initially only in Biedenham's own state of Mississippi.
It was two young attorneys from Chattanooga, Tennessee who were instrumental in commercially bottling Coca-Cola. For the price of $1, Chandler signed the rights to bottle Coca-Cola in almost the entire USA.
The structure of the Coca-Cola Company is largely unchanged from its original formation. That is, the company produces and supplies a concentrated essence to the local bottling firms, who turn it into syrup and manufacture the drink, taking care of their own markets.
Coca-Cola moved into Wellington in 1939, and established their factory at Hutt Road, Kaiwarra. In 1955 the company changed its name to Coca-Cola Export Corporation, and was located on Hutt Road (cnr Jackson St Petone).
Coca-Cola did not make brand their bottles with 'Wellington'. Instead they would have drawn from their generic international supply of bottles.
No permanently user-marked ("Wellington") bottles from this company are known to exist.
